Casa del Lector

Corporate signage, Interior signage, Signage
19 Oct. 2017, Madrid, Spain

Casa del Lector

Madrid. Spain

By the hand of the master Alberto Corazón

Les Gavarres is no mere shopping centre or cinema, even if it does boast eleven screens.

Located in Tarragona, this enormous commercial space is comprised of a multiplex cinema, a wide variety of restaurants, shops and a games arcade, etc., surrounded with ample outdoor parking.

Updating Les Gavarres provided a challenge for Signes, as our input was not limited to just signage. We provided all our knowledge and experience to modernise the entire space, bringing a real focus to the entrance using a large, sculpted awning, which now acts as an enticement to draw people in.

We also arranged the informational displays and branding in a consistent way throughout the centre.

he problem was to integrate the diversity of existing brand names and the variety of signage formats used, so as to bring them together for a common corporate benefit.

We designed a signage fixture that would incorporate and proportionately represent each of the commercial brands that had previously been spread out and under-represented, achieving a coherent, modern image that underlines what Les Gavarres has to offer.

At the same time, the building itself was used as advert for a wide range of big brands, which serve to attract shoppers to the site.

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