Les Gavarres Shopping Center
- Corporate Signage
- SHOPPING CENTERS
- Signage
- WAYFINDING DESIGN
- Tarragona, España
Modernizing a unique space
Les Gavarres is not an ordinary shopping mall, nor is it a cinema, although it has 11 screens. This macro commercial space, located in Tarragona, consists of a multiplex cinema, a wide range of restaurants, stores, games room, etc. around a large outdoor parking lot.
The updating of Les Gavarres was a challenge for Signes, since our intervention was not only limited to signage. We brought our knowledge and experience to modernize the entire space, giving a real protagonist role to the entrance, with a large sculptural canopy, which now serves as an eye-catcher. All the center’s messages and markings were also arranged in a coherent manner.
The problem was to integrate the diversity of existing trademarks and the variety of industrial supports, in order to unify them corporately for the common benefit. An integrating support was designed to collect proportionally all the commercial brands, until now dispersed and disproportionate, achieving a coherent and modern image that reinforces the commercial package of offer that is today Les Gavarres.
At the same time, the architecture itself was used as a support for a large directory of powerful brands, which function as a commercial attraction to gain access to the site.
