Pictography: a visual language that needs no words Pictography originated on the rock walls of caves and open-air rock shelters during the Upper Palaeolithic, long before the emergence of writing. To communicate, prehistoric humans used iconic symbols that represented ideas, feelings, events and objects through images filled with meaning. Pictography…
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Adding more signs does not always solve wayfinding challenges. Signs are a physical communication element. They contain information, but on their own they do not guarantee that people will find their destination. Without a strategy based on users’ needs and the organisation’s objectives, even spaces with extensive signage can become…
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We define it in many ways: signage, signage, signposting, signage, signage, signage … In English there is a word, wayfinding, which does not have a literal translation into English but explains much more. Wayfinding goes beyond just placing orientation signage, it takes into account multiple factors such as architecture, interior design, landscaping, the strategic study of the needs of the different types of users in a space, the analysis of the cognitive response of people in the search for orientation, graphic design, clarity of messages, ease of reading, that is, everything that responds to the need for orientation. A good wayfinding analyzes the different aspects and gives an efficient solution to the orientation of people in outdoor and indoor environments and this response must be multi-channel.
At Signes we are experts in wayfinding and that means that we study each project in a special way. For us, standard modular signage is useful in specific situations.
with a high level of changes but it is not the solution for everything, we know that every space improves with a customized signage oriented to your needs. Signage has different families and different target audiences, so the needs and requirements are diverse. Outdoor signage requires an industrial design to withstand inclement weather or vandalism, conditions that are not the same as those required for indoor signage. When we develop signage for hospitals, we understand that the users, mostly elderly, need a simpler orientation information than when the project is focused on signage for shopping centers or signage for companies where the type of user is very different. This uniqueness is the differential value that Signes takes on as a challenge. We approach each project with a different vision. Urban signage can be different from tourist signage, although they should coexist in the same environment. The parking signs must be readable from the following locations
The messages must be quick and easy to read, simple and unambiguous. Mobile signage must be strong enough to withstand constant handling. Emergency signage is subject to strict conditions defined by UNE standards, however Signes approved products have been designed to be used in buildings where quality and interior design have been invested in. In this sense, the colors, typography, pictograms and support materials have been carefully chosen so that they comply perfectly with the regulations without detracting from the quality of the space.
The experience that Signes has gained from hundreds of signage projects for public spaces allows us take on the challenge of any wayfinding project with the utmost efficiency. Aiming to completely satisfy our customers is our best guarantee.