Casa del Lector
Madrid. Spain
By the hand of the master Alberto Corazón
Les Gavarres is no mere shopping centre or cinema, even if it does boast eleven screens.
Located in Tarragona, this enormous commercial space is comprised of a multiplex cinema, a wide variety of restaurants, shops and a games arcade, etc., surrounded with ample outdoor parking.
Updating Les Gavarres provided a challenge for Signes, as our input was not limited to just signage. We provided all our knowledge and experience to modernise the entire space, bringing a real focus to the entrance using a large, sculpted awning, which now acts as an enticement to draw people in.
We also arranged the informational displays and branding in a consistent way throughout the centre.