Corporate signage, Interior signage, Signage
18 Oct. 2017, Nivel nacional, España

Implementing a new brand.

Implementation at national level. Spain

The base design is fundamental; it requires having a very broad vision, given that the signage carrying the new corporate brand identity must be adapted to different environments, different dimensions, be they in modern or historical buildings, as well as meeting the regulatory requirements specific to each location. The branding process, mainly for the exterior, will draw upon flexible graphic and industrial solutions, for a signage range characterised by a clear, consistent corporate image.

Abanca is a Spanish bank with 700 offices distributed throughout the whole of Spain, with very wide coverage in Galicia. The components used: facade signage, banners, cashier identifiers, vinyl and mounted signage, have been manufactured using the latest technology, as have the LED systems contained within their illuminated stands.

Inside, all of the information has been ordered using simple production solutions so that the graphic design carried out by Summa Branding has a central role.

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