Madrid. Spain.
In 2007, OMB created the corporate identity for the Cadena Ser based on the redesign of the logo. It was implemented at the headquarters in Madrid, covering the walls with album covers, with old photographs recovered from the radio archive, and with a system of colorful circles representing the waves of the radio.
Oscar Mariné and Cadena Ser entrusted Signes with the implementation of the new brand identity belonging to the Prisa Group.
Several signs were manufactured with the new brand that was implanted in different floors of the corporate building. The material that was prescribed was matt polished aluminum, with high brightness LEDs achieving a very elegant indirect lighting. The graphics of the waves represented by neon of different shades and strips of vinyl of different colors simulating the waves of the radio, were applied by the corridors of the building. The signage was completed with plant directories, directional and positional signs, which helped to solve the somewhat chaotic circuits of this old building.
