Implementation at a national level. Spain
Signage is a public service
The Railway Infrastructure’s Administrator is a public entity that belongs to the Ministry of Development. It is the public company that manages the railway network and their stations in the national territory.
Adif hired SUMMA, branding specialists for the design and development of its new corporate identity, which should be implemented in all access to stations, on the facades of buildings, interior lobbies, shops, services and platforms. SUMMA incorporated Signes into its work team to carry out the study of signage needs of the stations and industrial design.
The challenge was important, since the family of elements to be developed for a project of this scale is infinite and the multiple signage needs of these infrastructures for a national scope is immense.