Prisa

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At the forefront of communication and education companies

Grupo Prisa’s conglomerate of media companies is made up of a network of brands ranging from newspapers, magazines, radio stations, publishing houses, audiovisual companies and television networks, weaving international strategic alliances with other companies in Latin America.

Its most important brands include the newspaper El País, Cadena Ser, Grupo Santillana, Localia and many others. Through the group, agreements have been reached with Canal +, Canal Satélite Digital, Sogepaq, among others.

Prisa, created by the Polanco family, owner of Editorial Santillana, is the leading communications group in the creation and distribution of cultural and educational content in Spain and has been awarded the Prince of Asturias Award for Communication and Humanities.

The English company Twelve Stars designed the new brand of Grupo Prisa, representing a ball of the world in movement with four gradient colors to enhance the internationalization of the Company.

Prisa entrusted Signes with the staging of the new brand made of several laser-cut aluminum sheets that were applied in the different buildings of the Group.

Illuminated signs were made achieving the same chromatic gradient so that it would work both during the day and at night. Different corporate buildings were signposted following a family of signs designed by Signes in collaboration with Twelve Stars.