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Titan of logistics land in Spain

Logicor is the largest owner of logistics land in Spain, with more than 1.1 million square meters. In 2016, as part of a plan to strengthen its brand image and with the aim of visualizing its market share, which is between 5 and 7% of the Spanish logistics market, it plans to take on the challenge of identifying its main assets throughout Europe with the implementation of its new brand.

Signes participated in the implementation study for Portugal and Spain and was responsible for the execution and installation of the assets in Spain, including license management in all affected municipalities.

The implementation was based on the placement of signs on facades, directory totems at the accesses to the logistic enclosures, dock coding, as well as identification graphics on billboards and monopoles. The visibility of the brands was studied, as well as the coexistence with the tenants’ brands. The manufacturing and assembly was carried out in record time, less than 30 days for the whole of Spain.