20 Oct. 2021

Key elements in wayfinding

In a wayfinding project we have two key elements: arrows and pictograms. We can also add typography, colour and materials as components for effective signage.

If the signage of a place was a recipe, the first and one of the most important ingredients would be arrows, they solve most communicative signalling needs.

Arrows are considered a symbol of universal communication and for our projects is a key element, they allow us to reduce visual noise by grouping directions and generate effective staff flows.

For its design we always take into account the contrast of colours so that it is clearly visible to the user. This use of colours and the shape of the arrow itself can often turn it into a branding element, turning all signage elements into an extension of the brand.

One of the most common mistakes in the use of arrows is to put them pointing to the text, or that the text gets between the arrow and the objective, this can create confusion for the user.

Also when it comes to making the message more effective, we usually place the arrows in the same information block and the texts in a different one, so that the information is very visual and the message we send is easy to read.

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