Naturgy

Corporate signage, Signage
03 Feb. 2019, Barcelona, Spain

A project of height

Gas Natural Fenosa is now Naturgy, a company that operates in the electricity and gas sectors with its operational headquarters in the unique building "Torre Marenostrum", which lives facing the sea in the Vila Olímpica in Barcelona.

With its 86 meters high stands, out for its particular volume and spectacular cantilever that is held in the void, in addition to its characteristic façade cladding by means of glasses with different tonalities. A modern and posthumous work by the architect Enric Miralles, together with his co-author of the Benedetta Tagliablue project, has made it part of the city's Skyline.

Naturgy announced its new image in the month of July 2018 and contacted us a month before to change its exterior and interior signage.

They trusted in our experience, quality and confidentiality so that we collaborated with the Interbrand team, where we could advise them on the most suitable materials and finishes so that their designs could come alive. The dates programmed by the client for the change of image, required to manage with the maximum speed with the City council the obtaining of licenses and permits for the installation of the exterior signalling, formed by the two luminous symbols "butterflies" in the superior part of the facade of the building and the luminous corporeal mark on the main facade of road access to the building. The interior identification marks were also replaced: at the main reception of the building, press room, meeting room and other locations distributed throughout the 20 floors of the building.

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