Corporate signage, Interior signage, Signage
02 Apr. 2017, Madrid, Spain

At the forefront of communication and education companies

The communications conglomerate of Grupo Prisa is formed by intertwining brands ranging from newspapers, magazines, radio stations, editorials, audiovisual agencies and television networks; forming strategic international alliances with other Latin Americsan countries.

Their most relevant brands are the newspaper El País, Cadena Ser, Grupo Santillana, Localia, among others. By means of the group, agreements have been reached with Canal +, Canal Satélite Digital, Sogepaq, among others.

Prisa, created by the Polanco family, owned by a communications group in the creation and distribution of cultural and education elements of this country and has been awarded with the Premio Príncipe de Asturias of Communicationand Humanities.

The British company Twelve Stars designed the new brand for Grupo Prisa, representing a moving globe with four faded colors to power the internationalization of the Company.

Prisa trusted Signes to start up the new brand which was fabricated in several laser-cut aluminum plates which were applied to different buildings of the group.

Luminous signs were arranged in order to achieve the same chromatic fading which works in the daytime as well as the night. Different corporate buildings were signposted following a family of labels designed Signes in collaboration with Twelve Stars.

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