Mutua Madrileña

Corporate signage, Emergency signage, Interior signage, Signage, Wayfinding Design
13 May. 2020, Madrid, Spain

A leading company in the insurance market

Created in 1930, Grupo Mutua is one of the main insurance groups in Spain. It currently holds leadership positions in all the branches in which the company operates.

At Signes we have had the trust of Mutua Madrileña for years for the implementation of its identity for its corporate buildings.

The company recently carried out a project to remodel the outdoor areas, entrances, and ground floor of the headquarters located on Paseo de la Castellana in Madrid. A comprehensive improvement aimed to upgrade the experience of customers and visits, as well as the workspaces for employees.


Signes has carried out the wayfinding project, which includes the study of outdoor and indoor spaces, emergency and evacuation signaling needs, as well as the graphic and industrial design of all the elements, based on the client's corporate identity manual, with the following manufacturing and deployment.

The flow study carried out for the use of the building, makes possible a personalized use of the facilities. It has been a challenge in a building that has several access to its departments, both for general public and for employees, an access to the parking and another one to the auditorium.

We have used high quality materials for the exterior signage such as stainless steel, combined with aluminum details, painted in corporate blue. For indoor signage we have incorporated digital directories, which combine practical information with promotional images of the brand.

For the emergency exit and evacuation signage we have used the standards designed by Signes that comply with UNE regulations.

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