Corporate signage, Signage
08 Aug. 2018, Barcelona, Spain


Barcelona. Spain.

An advertising height

The Damm Company -one of our best customers- acquired the Cacaolat brand with the aim of revitalizing the popular chocolate shake brand that for many years was the undisputed leader in its market segment. Parallel to the new business project, the new brand strategy should relaunch Cacaolat, communicate its new launch with an aggressive advertising campaign with famous people who consumed the popular milkshake and occupied new urban spaces: banners, signs, posters and advertisements.

In Santa Coloma de Gramenet -Barcelona-, ​​Cacaolat made a large investment to update its factory: accesses, buildings, loading and unloading areas were modernized. The highest silo of the factory, which is oriented to the entrance of the city, became an extraordinary and huge advertising support.

After executing an engineering project of the silo roof -which is 40 m high- to calculate its resistance, it was decided to extend its four sides at the top, obtaining a new area of ​​approximately 200 sqm, which allowed us to place the brand and its characteristic graphics in a privileged place and a size that can be read perfectly from 1.5 km away.

All this set was indirectly illuminated with LEDs, achieving at night an image of extraordinary strength that transmits modernity and innovation of this great industry.

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