As Cancelas Shopping Center

Corporate signage, Digital Signage, Interior signage, Parking signage
08 Aug. 2018, Santiago de Compostela, Spain

As Cancelas Shopping Center

Santiago de Compostela. Spain.

The road to Santiago

As Cancelas is a shopping center located in the Community of Galicia, owned by Carrefour Property and Realia. These two companies have joined efforts to build this huge space of more than 50,000 sqm in Santiago de Compostela. The architecture is the work of the multinational Chapman & Taylor, a specialist in retail. The impressive rounded façade is only open to the outside by a huge viewpoint, which is strategically embedded to take advantage of the fantastic sunsets.

The graphics of its corporate brand evokes the Camino de Santiago; the tiles seen in perspective, with their variety of shapes and disparity of colors, are arranged in a way that reminds us of the plurality and diversity of the people who spend every day -and for centuries- on this historic path.

Signes has developed the center's signage project, applying the brand image on the façade and interiors, graphically and industrially solving the whole family of signs on the exterior, interior, parking, emergency and evacuation. The set of pieces is composed of totems, banners, interactive, directional, positional, pictograms, interior decoration, front of premises, and so on. All these pieces are necessary to obtain a functional, modern and optimal signage of the center.

As Cancelas was inaugurated in October 2012 with a store occupancy of almost 100% and with immediate success of the buying public. As Cancelas is today a commercial reference in the Galician Community.

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