Parc Central Shopping Center

Corporate signage, Digital Signage, Interior signage, Signage
11 Oct. 2018, Tarragona, Spain

In the commercial axis of Tarraco

Located in the nerve center of Tarragona with more than 120 establishments of the best fashion, leisure and restaurant brands, it also has six movie theatres. Parc Central maintains the leadership of shopping centers on the Costa Dorada.

With 20 years of history it faced an important reform to build a new commercial plant and expand the parking. The reform was carried out in 2013 by L35 Arquitectos with the objective of modernizing and adapting its facilities to current standards that prioritize energy efficiency and customer comfort.

SIGNES carried out a comprehensive wayfinding project to cover the new signage needs for the recent destinations and services. We had the confidence of our client for the manufacture and assembly of the new graphic identity, solving the engineering challenges and manufacturing luminous signs of more than twenty meters on the backlit ventilated facades.

To solve interior signage, SIGNES manufactured totem directories with digital screens, directional signs, pictograms, banners, information panels in painted aluminium and signage in digital printing and cut-out vinyls.

 

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