Fira de Barcelona

Emergency signage, Interior signage, Parking signage, Signage
19 Oct. 2017, Barcelona, Spain

Fira de Barcelona

L'Hospitalet de Llobregat. Barcelona. Spain

Un espacio de 240.000 m2

Designed by Japanese architect Toyo Ito, the exhibition centre building complex on the Gran Via boasts 240,000 m² of exhibition space, divided into eight pavilions and a convention centre.

It is equipped with the most advanced infrastructure and a complete range of trade fair services, each adapted to the needs of exhibitors, organisers and visitors. The venue hosts important national and international exhibitions and seminars, as well as conferences, meetings and all kinds of corporate, social, cultural and leisure activities.

The signage project needed to find a solution to match the space's flexibility, clearly identifying the entrances to the different pavilions from the complex’s two main entrances, both located at very distant and opposite ends.

One of the main objectives was to come up with a visual code that would complement the unique quality of the facility’s architecture that would set it apart from the temporary signage used for shows. Signes created a permanent information axis with its own unique character, very easy to identify and to distinguish from the impermanent, short-term solutions used for each event.

The space’s considerable dimensions presented the challenge of a constant balancing act for both messages and content.

Signes carried out the wayfinding project as well as manufacturing and installing the different elements.

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