An advertising height
The Damm Company -one of our best customers- acquired the Cacaolat brand with the aim of revitalizing the popular chocolate shake brand that for many years was the undisputed leader in its market segment. Parallel to the new business project, the new brand strategy should relaunch Cacaolat, communicate its new launch with an aggressive advertising campaign with famous people who consumed the popular milkshake and occupied new urban spaces: banners, signs, posters and advertisements.
In Santa Coloma de Gramenet -Barcelona-, Cacaolat made a large investment to update its factory: accesses, buildings, loading and unloading areas were modernized. The highest silo of the factory, which is oriented to the entrance of the city, became an extraordinary and huge advertising support.