La Matriz is a creative campus located in the former emblematic Telefónica headquarters on Ríos Rosas street in Madrid and is the largest European campus of the advertising group WPP to date. The campus acts as a creative hub for the city from which WPP aims to transform the communications sector, concentrating all communications disciplines under one roof, bringing innovation, strategy, technology and creativity.
Superunion, one of the agencies of the WPP group, designed the brand and corporate identity of La Matriz as well as its signage.
Signes carried out the industrial design of the most complex parts and subsequently manufactured and installed all the interior signage for the building and parking lot. The industrial design of these pieces was really complex, the Superunion design was very unique and involved quite a challenge for the technical team.
El resultado de este proyecto es una señalización absolutamente innovadora y atractiva, en la que se utilizaron materiales inusuales, como la cerámica, totalmente hecha a medida y de forma artesanal.
