Fútbol Club Barcelona

Corporate signage, Signage, Wayfinding Design
24 Oct. 2017, Barcelona, Spain

Fútbol Club Barcelona

Barcelona. Spain

FCB. Living the football experience

In addition to being one of the most important clubs in the world, Futbol Club Barcelona’s stadium is a prominent tourist attraction in the city of Barcelona, attracting thousands of visitors every day, making the club museum the most visited museum in Catalonia in 2015.

This means that the practical set up of the day to day stadium environment is very different from the one used on match days.

The club emphasised the need to organise the huge flow of daily visitors in such a way that user routes would be optimised, while at the same time guaranteeing safety in an environment shared by pedestrians, private vehicles and coaches.

The areas surrounding the Nou Camp are filled with visual elements, advertising and media. The new signage had to both coexist and stand out in these conditions, always showing the ‘fan’ spirit yet working to a budget without losing quality, given that the plans to refurbish the whole stadium within two years would mean reconfiguring the entire structure all over again.  


Signes carried out a requirement analysis project together with the club's operations team in order to set out the different access routes to the entrance of the museum, which is one of the major attractions of the stadium tour. The requirement analysis included the design project for the signage elements, with components formed by basic load-bearing structures such as doorways or goal posts, lined with composite panels laminated with vinyl graphics, conveying a very ‘fan Blaugrana’ image. This was complemented by vinyl designs on walls and windows, as well as painted on the floor, to create markers that accompany and guide the visitor from start to finish, making navigation very simple. It succeeds in guiding visitors in an intuitive fashion towards different routes to those preceding, drawing them towards the imposing vision of the approach out onto to the pitch.

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