40th Anniversary Special Edition
40th anniversary special edition. Signes turns 40 and celebrates it with a special edition of the Signes Awards
The Signes Awards for design students were born one fine day in 1995 on a particular initiative of Signes, aimed at all students enrolled in the last year of design schools in this country. The juries of those ten editions were of extraordinary quality, unusual for a call born from a medium-sized company:
Alan Fletcher, Óscar Tusquets, Ron Arad, Mariscal, Óscar Mariné, Jaime Hayon, Erik Spiekermann, Pepe Cruz Novillo, Carlos Rolando, Lluís Morillas, Juan Gatti, Daniel Giralt-Miracle, Oliviero Toscani or Fernando Amat among many others, evaluated the quality of the papers presented.
Over several years scholarships were awarded to prize winners at: Fabrica, founded by Benetton in Treviso, Interaction Design Institute, founded by Telecom Italia and Olivetti in Ivrea and Javier Mariscal’s studio in Barcelona.
The Signes Award allowed the company to come into contact with the emerging talent of the future designers who were being formed at that time. Today, many of them are renowned design professionals.
With the excuse of its 40th anniversary, Signes wanted to reissue the Signes Award in a special way to reconnect with those who are going to be the future of this profession and at the same time with a theme that invites us to think about the tomorrow: “What will signage be like – or not be like – in 40 years?”.
If you think of the trophy as the final recognition of a great effort, then it’s only fair that this is itself a special award. Even more so when it is received by young students about to start their professional career.
Signes has always sought the best for them, and during the first ten editions of the Signes Award, it invited established designers to create these unique trophies. Peret, Antoni Morillas, Pepe Cruz Novillo, Javier Mariscal, Carlos Rolando, Daniel Nebot, Óscar Mariné, Alberto Corazón, Isidro Ferrer and Ettore Sottsass. They all put the best of their creativity to create unique trophies.
The trophy of this special edition of the Signes Award is a reissue of “El flechazo”, designed by the great design master Alberto Corazón for the 8th Edition of the Signes Award “El flechazo”. Alberto left us in 2021 and Signes wanted to pay tribute to his memory.
One more year, the jury for the Signes Award is top class. In this tenth call, the works have been judged by:
– Mario Eskenazi · Graphic Designer
– Malika Favre · Illustrator and Graphic Designer
– Rupert Goddard · Director of Graphic Design and Associate at Foster & partners
– Marisa Gallén · Graphic designer
– Javi Royo · Illustrator and Graphic Designer
– Benedetta Tagliabue · Architect
– Author: Oumou Barry
– School: ESDAPC Catalunya (Superior School of Design and Plastic Arts of Catalonia). Barcelona
– Receive €4040, the gold trophy, a diploma and a certificate for the school.
Orientation and tracking system for smart lenses.
For his analysis and his vision when it comes to integrating elements such as the personalization of wayfinding projects in the future.
“For his daring bet on the description of the disappearance of static physical elements and the integration of technology in interfaces that make the human body itself a technological body in the future.
For their courage when it comes to betting on tools that are already beginning to be investigated and that will surely be present in our daily lives.”
– Authors: Nuria Berruezo and Gabriela Marante
– School: ESNE – UDIT. University of Design and Technology. Madrid
– Receive the silver trophy and a diploma
Signaling system made up of interactive artificial intelligence elements and a network of lines integrated into the floors, which facilitates the movement of people within airports and optimizes circulation.
– Author: Oriol O’Callaghan Alós
– School: University of Barcelona
– Receive the bronze trophy and a diploma
Abstract: Signage system that uses ecological, recycled and biological materials, and incorporates holograms for secondary information.
THE AWARD GIVING
The Signes 40 Years Award ceremony took place on February 22 at the Luz de Gas room in Barcelona.
In the event, presented by Òscar Dalmau, Alberto Corazón’s wife, Ana Arambarri, and Manel García, CEO of Signes, presented the trophies and diplomas to the winners.
The Signes 40th anniversary party was also held.