The chic Outlet
La Roca Village is one of the nine Villages of The Bicester Village Collection that exist in Europe.
At the end of the 90s La Roca Village was implanted in Spain with a concept and design of a completely innovative shopping center. An Outlet of luxury brands in an unbeatable location, placed outdoors, a quality villa with excellent service in a chic, fashionable and cozy atmosphere. La Roca Village has an important activity, organizing glamorous fashion events with exceptional prices in attractive promotional campaigns with incredible prices. Luxury at an affordable price became a novelty, a necessity and an immediate model of success.
The design of the wayfinding program was provided by Value Retail, made by his US design company.