La Roca Village Shopping Center

Corporate signage, Signage
08 Oct. 2018, La Roca del Vallès, Spain

The chic Outlet

La Roca Village is one of the nine Villages of The Bicester Village Collection that exist in Europe.

At the end of the 90s La Roca Village was implanted in Spain with a concept and design of a completely innovative shopping center. An Outlet of luxury brands in an unbeatable location, placed outdoors, a quality villa with excellent service in a chic, fashionable and cozy atmosphere. La Roca Village has an important activity, organizing glamorous fashion events with exceptional prices in attractive promotional campaigns with incredible prices. Luxury at an affordable price became a novelty, a necessity and an immediate model of success.

The design of the wayfinding program was provided by Value Retail, made by his US design company.

This international project became for SIGNES one of the first important challenges with designers from outside our borders. The designs that came from the team of American designers were true puzzles, new and complex materials, impossible assemblies and finishes never seen in the national market, a challenge and an opportunity to grow.

SIGNES manufactured all the signage of the center, from a 9-meter totem that welcomed customers at the main roundabout, to the construction of a wall finished with a Gaudinian "trencadís" as a directional support with the brand "La Roca Village".

We collaborate from the beginning of the project with the designers solving the wayfinding system for the parking area, pedestrian signage, customer access and the back house of operators, employees and suppliers.

Seen with perspective La Roca Village was our baptism in international projects.

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