Futbol Club Barcelona

Corporate signage, Interior signage, Signage, Wayfinding Design
03 Feb. 2019, Barcelona, Spain

The most visited museum in Barcelona

For football fans, Camp Nou Experience is a unique opportunity not only to visit the Futbol Club Barcelona Museum, where you can see the great collection of historical pieces as well as all the trophies won by the club, but also have the chance to live the experience of Messi and all his teammates of the first team. In the Guided Tour you will also visit the changing rooms, the Presidential Box and the exit tunnel to the playing field, being able to step on the lawn of the Camp Nou, that perspective that only the greatest figures of world football see.

Futbol Club Barcelona Museum has had for several years the title of being the most visited museum in Barcelona with 1,300,000 visitors a year. It is one of the main highlights in the tourist itineraries of the city.

The permeability of the accesses to the Nou Camp and the crossing of the pedestrian circuits with those of vehicles in the surroundings of the stadium led the Futbol Club Barcelona to rethink the traffic flows for that large number of fans who visit the Camp Nou Experience every day.

For this reason, they called a competition for the design of signage to access the Museum with three main objectives.

The first one was to ensure that visitors made the correct and safe route from the access 15 avoiding the great attraction that produces the facade of the stadium and that directs the public in the wrong direction of the route.

The second objective was to provide the entrance to the Camp Nou Experience with a visibility and entity that lived up to the potential of the Museum and that had as much or more prominence than the Barça Store located next door, and which has been built later.

And the third one was to reorder the identification of all the services that partners, fans and visitors could find on the Boulevard and improve its visibility. The whole program had to convey the emotion of the "fan" phenomenon that surrounds Barça.

With this purpose, SIGNES designed structural totems fixed on concrete pieces or on existing furniture and/or façade supports that, in the form of large angles placed in a stepped manner on both sides of the route, define the circuit as large arcs that the visitors must go through until they reach their destination.

The Museum’s façade stood out with a structural projection that works as a false marquee, lined with composite panels, to give prominence to the entrance door that together with great images of exciting moments of the club's history on both sides of the entrance and two self-supporting triangular totems in front of it highlight its visibility. A series of panels around the perimeter of the stadium complement the information with time and distance to the destination to facilitate this way the experience.

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