The remodelling of the Princess
The former Princesa Sofía Hotel was one of the most emblematic hotels of Barcelona. Located at the entrance of Barcelona on the Diagonal, it is known in the sector of being the "father of modern hotels in Barcelona". For many years it has been the largest hotel in the city and in the 70s an unmissable event for the elites of the metropolis. The now renowned Sofia Hotel has been remodelled and modernized by its current owners Selena Group.
With 465 rooms it is no longer the largest in Barcelona, but it is still a modern hotel with a spectacular design, decorated with natural materials; wood and stone and minimalist furniture. The strategy and design of the new brand has been the work of the prestigious local company Morillas Branding Design.