Marqués de Murrieta Wineries

Corporate signage, Signage
08 Aug. 2018, Logroño, Spain

Marquès de Murrieta Wineries

Logroño. Spain.

The wine tradition from modernity

The origin of the Marqués de Murrieta winery is linked to the origin of Rioja wine. Its founder, the Marqués de Murrieta, made his first wine in 1852 in Logroño, and settled in Finca Ygay at the end of the 1870s. Located in the heart of La Rioja, this farm houses the Castillo de Ygay, the headquarters of the Marqués de Murrieta winery, surrounded by 300 hectares of vineyards. In 2014 the rehabilitation and modernization of its more than twenty buildings was completed. It was at that time and through the designer Josep Maria Morera, that we received the order to signal the winery and to identify the different buildings of the farm. The resulting exquisite architecture and the care with which the property made this reform, both inside the buildings and external areas with accesses, gardens, roads and places extraordinarily recovered, meant a professional challenge for Signes.

The choice of the material that would have the commitment to unify all the brands and destinations of the signage was very important and the corten steel fulfilled these expectations. This material was perfectly integrated into the environment, fit into the philosophy of the winery and docked with the architecture. The corten steel is an alloy of steel with nickel, chromium and copper. This chemical composition allows its oxidation to have characteristics that protect the piece against atmospheric corrosion.

This oxidation gives the pieces a reddish-purple appearance with a worn look, even old or stained, but which is part of the modern language of traditional sculptures.

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