The permeability of the accesses to the Nou Camp and the crossing of the pedestrian circuits with those of vehicles in the surroundings of the stadium led the Futbol Club Barcelona to rethink the traffic flows for that large number of fans who visit the Camp Nou Experience every day.
For this reason, they called a competition for the design of signage to access the Museum with three main objectives.
The first one was to ensure that visitors made the correct and safe route from the access 15 avoiding the great attraction that produces the facade of the stadium and that directs the public in the wrong direction of the route.
The second objective was to provide the entrance to the Camp Nou Experience with a visibility and entity that lived up to the potential of the Museum and that had as much or more prominence than the Barça Store located next door, and which has been built later.
And the third one was to reorder the identification of all the services that partners, fans and visitors could find on the Boulevard and improve its visibility. The whole program had to convey the emotion of the "fan" phenomenon that surrounds Barça.
With this purpose, SIGNES designed structural totems fixed on concrete pieces or on existing furniture and/or façade supports that, in the form of large angles placed in a stepped manner on both sides of the route, define the circuit as large arcs that the visitors must go through until they reach their destination.
The Museum’s façade stood out with a structural projection that works as a false marquee, lined with composite panels, to give prominence to the entrance door that together with great images of exciting moments of the club's history on both sides of the entrance and two self-supporting triangular totems in front of it highlight its visibility. A series of panels around the perimeter of the stadium complement the information with time and distance to the destination to facilitate this way the experience.