Luxury PLV for a luxury hotel chain
AC Hotels chain bets from the beginning for having a great design. Its promoter Antonio Catalán had an excellent reputation after the creation, management, and sale of the NH Hoteles chain. Today AC has become AC by Marriot and has 91 hotels with an impressive international projection.
Its corporate identity is very well designed, and its expansion and implementation have been carried out very rigorously.
AC gives to the signage of its hotels a great importance as a complement of its corporate image and understanding that the functionality of the signage is essential in the location of unknown destinations.
Exhibitors, informative totems, brochure holders, desktop information, etc ... all these items complement, with the same idea and design, the other group of elements of the hotel signage.