{"id":8896,"date":"2026-01-29T08:00:00","date_gmt":"2026-01-29T07:00:00","guid":{"rendered":"https:\/\/www.signes.es\/?p=8896"},"modified":"2026-01-28T20:20:15","modified_gmt":"2026-01-28T19:20:15","slug":"senyalitzacio-puntual-vs-sistema-integral-descobreix-que-realment-necessita-el-teu-projecte","status":"publish","type":"post","link":"https:\/\/www.signes.es\/ca\/senyalitzacio-puntual-vs-sistema-integral-descobreix-que-realment-necessita-el-teu-projecte\/","title":{"rendered":"Senyalitzaci\u00f3 puntual vs sistema integral: Descobreix qu\u00e8 realment necessita el teu projecte"},"content":{"rendered":"\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p style=\"font-size:15px\"><strong>La senyalitzaci\u00f3 i els sistemes integrals de senyalitzaci\u00f3 s\u00f3n conceptes diferents, encara que solen ser complementaris.  <\/strong>Aleshores,<strong> <\/strong>com escollir entre les dues opcions? Tot dep\u00e8n de les particularitats de cada projecte.   <\/p>\n\n\n\n<p style=\"font-size:15px\">En aquest post expliquem les claus per triar, amb total precisi\u00f3, entre col\u00b7locar senyals o implementar de forma estrat\u00e8gica un sistema integral de senyalitzaci\u00f3 al teu projecte.  <\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Senyalitzaci\u00f3 vs sistema integral de senyalitzaci\u00f3  <\/h2>\n\n\n\n<p style=\"font-size:15px\">La senyalitzaci\u00f3 \u00e9s el conjunt de senyals f\u00edsics que comuniquen un missatge i serveixen per informar, indicar o adverteixen alguna cosa en un espai. Funcionen b\u00e9 quan l?objectiu \u00e9s resoldre un problema puntual. <strong>En canvi, un sistema integral \u00e9s un conjunt coordinat d&#8217;eines<\/strong> i intervencions que estructura l&#8217;experi\u00e8ncia completa del recorregut, anticipant dubtes i facilitant l&#8217;orientaci\u00f3 des del primer moment. <\/p>\n\n\n\n<p>Mentre que un senyal respon a una pregunta concreta, un sistema integral es dissenya pensant com es mouen, entenen i prenen decisions les persones dins d&#8217;un espai.  <strong>Per aix\u00f2, col\u00b7locar nom\u00e9s senyals no equival a tenir un sistema integral: hi pot haver senyals dins d&#8217;un sistema integral, per\u00f2 no a l&#8217;inrev\u00e9s.  <\/strong><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-jetpack-slideshow\" data-autoplay=\"true\" data-delay=\"3\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 683)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-8879\" data-id=\"8879\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/LRzV-Direccionales-1-1024x683.jpg\" srcset=\"https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/LRzV-Direccionales-1-1024x683.jpg 1024w, https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/LRzV-Direccionales-1-300x200.jpg 300w, https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/LRzV-Direccionales-1-768x512.jpg 768w, https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/LRzV-Direccionales-1-1536x1024.jpg 1536w, https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/LRzV-Direccionales-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Centre Comercial Las Rozas Village<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-8861\" data-id=\"8861\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/FCB-Camp-Nou-Experience-05b-1-1-1024x683.jpg\" srcset=\"https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/FCB-Camp-Nou-Experience-05b-1-1-1024x683.jpg 1024w, https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/FCB-Camp-Nou-Experience-05b-1-1-300x200.jpg 300w, https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/FCB-Camp-Nou-Experience-05b-1-1-768x512.jpg 768w, https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/FCB-Camp-Nou-Experience-05b-1-1-1536x1024.jpg 1536w, https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/FCB-Camp-Nou-Experience-05b-1-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Camp Nou Experience<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" width=\"1024\" height=\"734\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-8864\" data-id=\"8864\" data-aspect-ratio=\"1024 \/ 734\" src=\"https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/Cl-Barraquer-B30A-Direcc-2-1024x734.jpg\" srcset=\"https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/Cl-Barraquer-B30A-Direcc-2-1024x734.jpg 1024w, https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/Cl-Barraquer-B30A-Direcc-2-300x215.jpg 300w, https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/Cl-Barraquer-B30A-Direcc-2-768x550.jpg 768w, https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/Cl-Barraquer-B30A-Direcc-2-1536x1101.jpg 1536w, https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/Cl-Barraquer-B30A-Direcc-2-2048x1467.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Centre d&#8217;Oftalmologia Barraquer<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-8870\" data-id=\"8870\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/Bibl.Nacional-06-1024x683.jpg\" srcset=\"https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/Bibl.Nacional-06-1024x683.jpg 1024w, https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/Bibl.Nacional-06-300x200.jpg 300w, https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/Bibl.Nacional-06-768x512.jpg 768w, https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/Bibl.Nacional-06-1536x1024.jpg 1536w, https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/Bibl.Nacional-06-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Biblioteca Nacional<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Senyalitzar o una experi\u00e8ncia integral: qu\u00e8 necessita el teu projecte?  <\/h3>\n\n\n\n<p style=\"font-size:15px\">Si parts de zero, conv\u00e9 fer-se algunes preguntes clau abans de decidir entre senyalitzaci\u00f3 o un sistema integral de senyalitzaci\u00f3:  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Busques resoldre un problema puntual o millorar globalment l&#8217;experi\u00e8ncia de l&#8217;usuari?  <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Els usuaris s\u00f3n diversos quant a idiomes, nacionalitat, mobilitat o nivell d&#8217;estr\u00e8s?  <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L&#8217;espai \u00e9s complex, de gran escala o presenta m\u00faltiples recorreguts possibles, com passa a museus, aeroports, estadis o hospitals?  <\/li>\n<\/ul>\n\n\n\n<p>Plantejar-nos i respondre aquestes q\u00fcestions ens ajuda a identificar si n&#8217;hi ha prou amb una soluci\u00f3 puntual o si el projecte requereix una estrat\u00e8gia d&#8217;orientaci\u00f3 m\u00e9s \u00e0mplia i estructurada adaptada a cada cas.  <\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Per a aquells espais que ja tenen senyalitzaci\u00f3 puntual, per\u00f2 es vol millorar lexperi\u00e8ncia de lusuari o corregir problemes dorientaci\u00f3, un sistema integral resulta m\u00e9s adequat. En aquests casos, no n&#8217;hi ha prou amb afegir m\u00e9s senyals: <strong>corregir un mal sistema implica incorporar estrat\u00e8gia<\/strong> . Aix\u00f2 suposa analitzar recorreguts, entendre els diferents perfils dusuaris, jerarquitzar la informaci\u00f3 i coordinar tots els elements que intervenen en lorientaci\u00f3 perqu\u00e8 funcionin com un conjunt.    <\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/Senalizacion-1024x576.jpg\" alt=\"\" class=\"wp-image-8882\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/Senalizacion-1024x576.jpg 1024w, https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/Senalizacion-300x169.jpg 300w, https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/Senalizacion-768x432.jpg 768w, https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/Senalizacion.jpg 1366w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Senyalitzaci\u00f3 que forma part del sistema integral per al Campus Administratiu de la Generalitat de Catalunya.<\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Un sistema integral de senyalitzaci\u00f3 es pot aplicar a tot tipus de contextos i escales: des d&#8217;hospitals o campus administratius, com el Campus Administratiu de la Generalitat de Catalunya, fins a projectes d&#8217;abast nacional, com ara la <a href=\"https:\/\/www.signes.es\/senalizacion-turistica-de-todo-un-pais-azerbaiyan\/\" target=\"_blank\" rel=\"noreferrer noopener\">senyalitzaci\u00f3 tur\u00edstica d&#8217;Azerbaidjan<\/a> . Els avantatges d&#8217;aplicar estrat\u00e8gia s\u00f3n immediats: <strong>m\u00e9s autonomia, reduir la confusi\u00f3, optimitzaci\u00f3 de fluxos i una millora en tenir cura de com se senten les persones mentre arriben als seus destins<\/strong> .   <\/p>\n\n\n\n<p>Cada espai presenta necessitats espec\u00edfiques. A Signes dissenyem i implementem <a href=\"https:\/\/www.signes.es\/ca\/senyalitzacio\/\" target=\"_blank\" rel=\"noreferrer noopener\">solucions adaptades<\/a> a cada projecte, des de senyalitzaci\u00f3 tur\u00edstica i corporativa fins a senyalitzaci\u00f3 interior i d&#8217;emerg\u00e8ncia, entre d&#8217;altres.   <\/p>\n<\/div><\/div>\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Taula comparativa: senyalitzaci\u00f3 vs sistema integral de senyalitzaci\u00f3<\/h3>\n\n\n\n<p style=\"font-size:15px\">Aquesta taula resumeix les difer\u00e8ncies principals entre senyalitzaci\u00f3 i sistema integral de senyalitzaci\u00f3 per ajudar-te a identificar quin enfocament necessita el teu projecte segons la seva escala, complexitat i tipus d&#8217;usuaris.  <\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<style>\n\/* Desktop *\/\n.tabla-senalizacion{\n  width:100%;\n  border-collapse:collapse;\n  margin:2rem 0;\n  font-size:16px;\n  line-height:1.5;\n}\n\n.tabla-senalizacion th,\n.tabla-senalizacion td{\n  border:1px solid #e6e6e6;\n  padding:12px 14px;\n  vertical-align:top;\n}\n\n.tabla-senalizacion thead th{\n  background:#f5f6f7;\n  font-weight:600;\n  text-align:left;\n}\n\n.tabla-senalizacion tbody th{\n  background:#fafafa;\n  font-weight:600;\n  width:24%;\n}\n\n.tabla-senalizacion tbody tr:nth-child(even){\n  background:#fcfcfc;\n}\n\n\/* Mobile: cards (sin cajas internas) *\/\n@media (max-width: 768px){\n  .tabla-senalizacion{\n    border-collapse:separate;\n    border-spacing:0;\n  }\n\n  .tabla-senalizacion thead{\n    display:none;\n  }\n\n  .tabla-senalizacion,\n  .tabla-senalizacion tbody,\n  .tabla-senalizacion tr,\n  .tabla-senalizacion th,\n  .tabla-senalizacion td{\n    display:block;\n    width:100% !important;\n  }\n\n  .tabla-senalizacion tr{\n    border:1px solid #e6e6e6;\n    border-radius:12px;\n    padding:14px;\n    margin:0 0 14px 0;\n    background:#fff;\n  }\n\n  .tabla-senalizacion th,\n  .tabla-senalizacion td{\n    border:none;\n    padding:0;\n  }\n\n  .tabla-senalizacion tbody th{\n    background:transparent;\n    font-size:16px;\n    margin-bottom:10px;\n  }\n\n  .tabla-senalizacion td{\n    margin:10px 0 0 0;\n    padding-top:10px;\n    border-top:1px solid #f0f0f0;\n  }\n\n  .tabla-senalizacion td:first-of-type::before{\n    content:\"Se\u00f1alizaci\u00f3n\";\n    display:block;\n    font-size:12px;\n    letter-spacing:.02em;\n    text-transform:uppercase;\n    color:#666;\n    margin-bottom:6px;\n  }\n\n  .tabla-senalizacion td:last-of-type::before{\n    content:\"Sistema integral\";\n    display:block;\n    font-size:12px;\n    letter-spacing:.02em;\n    text-transform:uppercase;\n    color:#666;\n    margin-bottom:6px;\n  }\n}\n<\/style><table class=\"tabla-senalizacion\"><thead><tr><th scope=\"col\">Criteri<\/th>\n <th scope=\"col\">Senyalitzaci\u00f3<\/th>\n <th scope=\"col\">Sistema integral de senyalitzaci\u00f3<\/th>\n    <\/tr><\/thead><tbody><tr><th scope=\"row\">Enfocament<\/th>\n <td>Soluci\u00f3 puntual<\/td>\n <td>Estrat\u00e8gia global dorientaci\u00f3<\/td>\n    <\/tr><tr><th scope=\"row\">Objectiu<\/th>\n <td>Indicar una destinaci\u00f3 o informaci\u00f3 concreta<\/td>\n <td>Dissenyeu l&#8217;experi\u00e8ncia completa del recorregut<\/td>\n    <\/tr><tr><th scope=\"row\">Tipus d&#8217;intervenci\u00f3<\/th>\n <td>Elements a\u00efllats<\/td>\n <td>Sistema coordinat i planificat<\/td>\n    <\/tr><tr><th scope=\"row\">Moment d&#8217;aplicaci\u00f3<\/th>\n <td>Quan sorgeix un problema<\/td>\n <td>Des de la fase de projecte<\/td>\n    <\/tr><tr><th scope=\"row\">Relaci\u00f3 entre senyals<\/th>\n <td>Independents entre si<\/td>\n <td>Connectades dins un sistema<\/td>\n    <\/tr><tr><th scope=\"row\">Experi\u00e8ncia de l&#8217;usuari<\/th>\n <td>Resol dubtes concrets<\/td>\n <td>Redueix la confusi\u00f3 i genera autonomia<\/td>\n    <\/tr><tr><th scope=\"row\">Gesti\u00f3 de fluxos<\/th>\n <td>No s&#8217;analitza<\/td>\n <td>S&#8217;estudia i optimitza<\/td>\n    <\/tr><tr><th scope=\"row\">Diversitat d&#8217;usuaris<\/th>\n <td>Consideraci\u00f3 limitada<\/td>\n <td>Idiomes, accessibilitat, mobilitat, nivells d&#8217;estr\u00e8s<\/td>\n    <\/tr><tr><th scope=\"row\">Escala de l&#8217;espai<\/th>\n <td>Petita o simple<\/td>\n <td>Mitjana, gran o complexa<\/td>\n    <\/tr><tr><th scope=\"row\">Integraci\u00f3 amb l&#8217;arquitectura<\/th>\n <td>Parcial o posterior<\/td>\n <td>Total, des del disseny<\/td>\n    <\/tr><tr><th scope=\"row\">Accessibilitat<\/th>\n <td>Compliment puntual<\/td>\n <td>Accessibilitat integrada a tot el recorregut<\/td>\n    <\/tr><tr><th scope=\"row\">Resultat<\/th>\n <td>L&#8217;usuari arriba a la destinaci\u00f3<\/td>\n <td>L&#8217;usuari s&#8217;orienta amb claredat i confian\u00e7a<\/td>\n    <\/tr><tr><th scope=\"row\">Exemples habituals<\/th>\n <td>Senyals a\u00efllats, directoris<\/td>\n <td>Museus, aeroports, hospitals, campus, ciutats<\/td>\n    <\/tr><tr><th scope=\"row\">Valor estrat\u00e8gic<\/th>\n <td>Baix<\/td>\n <td>Alt<\/td>\n    <\/tr><\/tbody><\/table><\/div><\/div>\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>En conclusi\u00f3<\/strong> : col\u00b7locar senyals \u00e9s encertat quan es tracta de resoldre un problema puntual.<br\/> Dissenyar un sistema integral de senyalitzaci\u00f3 \u00e9s evitar que el problema existeixi, millorant lexperi\u00e8ncia de lusuari i permetent que les persones recorrin lespai amb claredat i sense esfor\u00e7.  <\/p>\n\n\n\n<p>Un sistema de senyalitzaci\u00f3 integral \u00e9s una <strong>decisi\u00f3 estrat\u00e8gica<\/strong> . Per dur-la a terme amb garanties, \u00e9s clau comptar amb un equip multidisciplinari i amb experi\u00e8ncia, com el de Signes, amb m\u00e9s de 40 anys de traject\u00f2ria en projectes nacionals i internacionals.   <\/p>\n<\/div><\/div>\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h5 class=\"wp-block-heading has-medium-font-size\">\u00daltimes entrades al bloc<\/h5>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts has-background has-white-background-color\"><li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.signes.es\/wp-content\/uploads\/2025\/12\/Hospital-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" style=\"\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.signes.es\/ca\/humanitzacio-dels-espais-en-larquitectura-hospitalaria\/\">Humanitzaci\u00f3 dels espais en l\u2019arquitectura hospital\u00e0ria<\/a><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.signes.es\/wp-content\/uploads\/2026\/03\/mapa-metro-nyc-1972-vignelli-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" style=\"\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.signes.es\/ca\/senyalitzacio-amb-marca-propia-la-identitat-corporativa-mes-enlla-del-logotip\/\"><br>Senyalitzaci\u00f3 amb marca pr\u00f2pia: la identitat corporativa m\u00e9s enll\u00e0 del logotip<\/a><\/li>\n<\/ul>\n\n\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/signes-wayfinding\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-pinterest  wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/es.pinterest.com\/signes_wayfinding\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12.289,2C6.617,2,3.606,5.648,3.606,9.622c0,1.846,1.025,4.146,2.666,4.878c0.25,0.111,0.381,0.063,0.439-0.169 c0.044-0.175,0.267-1.029,0.365-1.428c0.032-0.128,0.017-0.237-0.091-0.362C6.445,11.911,6.01,10.75,6.01,9.668 c0-2.777,2.194-5.464,5.933-5.464c3.23,0,5.49,2.108,5.49,5.122c0,3.407-1.794,5.768-4.13,5.768c-1.291,0-2.257-1.021-1.948-2.277 c0.372-1.495,1.089-3.112,1.089-4.191c0-0.967-0.542-1.775-1.663-1.775c-1.319,0-2.379,1.309-2.379,3.059 c0,1.115,0.394,1.869,0.394,1.869s-1.302,5.279-1.54,6.261c-0.405,1.666,0.053,4.368,0.094,4.604 c0.021,0.126,0.167,0.169,0.25,0.063c0.129-0.165,1.699-2.419,2.142-4.051c0.158-0.59,0.817-2.995,0.817-2.995 c0.43,0.784,1.681,1.446,3.013,1.446c3.963,0,6.822-3.494,6.822-7.833C20.394,5.112,16.849,2,12.289,2\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Pinterest<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/signes.es\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li><\/ul>\n<\/div><\/div>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La senyalitzaci\u00f3 i els sistemes integrals de senyalitzaci\u00f3 s\u00f3n conceptes diferents, encara que solen ser complementaris. Aleshores, com escollir entre les dues opcions? Tot dep\u00e8n de les particularitats de cada projecte. En aquest post expliquem les claus per triar, amb total precisi\u00f3, entre col\u00b7locar senyals o implementar de forma estrat\u00e8gica un sistema integral de senyalitzaci\u00f3&hellip;<\/p>\n","protected":false},"author":2,"featured_media":8880,"comment_status":"open","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[239],"tags":[],"class_list":["post-8896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senyalitzacio","category-239","description-off"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.signes.es\/wp-content\/uploads\/2026\/01\/LRzV-Direccionales-1-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/posts\/8896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/comments?post=8896"}],"version-history":[{"count":1,"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/posts\/8896\/revisions"}],"predecessor-version":[{"id":8897,"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/posts\/8896\/revisions\/8897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/media\/8880"}],"wp:attachment":[{"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/media?parent=8896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/categories?post=8896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/tags?post=8896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}