{"id":5863,"date":"2020-11-18T17:26:00","date_gmt":"2020-11-18T16:26:00","guid":{"rendered":"https:\/\/www.signes.es\/edifici-wpp-la-matriz-madrid\/"},"modified":"2024-05-02T11:30:49","modified_gmt":"2024-05-02T09:30:49","slug":"edifici-wpp-la-matriz-madrid","status":"publish","type":"post","link":"https:\/\/www.signes.es\/ca\/edifici-wpp-la-matriz-madrid\/","title":{"rendered":"Edifici WPP La Matriz (Madrid)"},"content":{"rendered":"\n<p>La Matriu \u00e9s un campus creatiu situat en l&#8217;antiga i emblem\u00e0tica seu de Telef\u00f3nica del carrer R\u00edos Rosas de Madrid i \u00e9s el major campus europeu del grup publicitari WPP fins a la data. El campus actua com un hub creatiu per a la ciutat des del qual WPP vol transformar el sector de la comunicaci\u00f3, concentrant totes les disciplines de comunicacions sota un mateix sostre, aportant innovaci\u00f3, estrat\u00e8gia, tecnologia i creativitat.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.signes.es\/wp-content\/uploads\/2024\/04\/Senalizacion-WPP-La-Matriz-1.jpg\" alt=\"\" class=\"wp-image-3168\" srcset=\"https:\/\/www.signes.es\/wp-content\/uploads\/2024\/04\/Senalizacion-WPP-La-Matriz-1.jpg 768w, https:\/\/www.signes.es\/wp-content\/uploads\/2024\/04\/Senalizacion-WPP-La-Matriz-1-300x300.jpg 300w, https:\/\/www.signes.es\/wp-content\/uploads\/2024\/04\/Senalizacion-WPP-La-Matriz-1-150x150.jpg 150w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n<p>Superunion, una de les ag\u00e8ncies del grup WPP, va dissenyar la marca i la identitat corporativa de La Matriu aix\u00ed com la seva senyalitzaci\u00f3.<\/p>\n\n<p>Signes va realitzar el disseny industrial de les peces m\u00e9s complexes i posteriorment va fabricar i va instal\u00b7lar tota la senyalitzaci\u00f3 interior de l&#8217;edifici i del p\u00e0rquing. <strong>El disseny industrial d&#8217;aquestes peces va ser realment complex, el disseny de Superunion era molt singular i va implicar tot un repte per a l&#8217;equip t\u00e8cnic.<\/strong><\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.signes.es\/wp-content\/uploads\/2024\/04\/Senalizacion-WPP-La-Matriz-3-1.jpg\" alt=\"\" class=\"wp-image-3177\" srcset=\"https:\/\/www.signes.es\/wp-content\/uploads\/2024\/04\/Senalizacion-WPP-La-Matriz-3-1.jpg 768w, https:\/\/www.signes.es\/wp-content\/uploads\/2024\/04\/Senalizacion-WPP-La-Matriz-3-1-300x300.jpg 300w, https:\/\/www.signes.es\/wp-content\/uploads\/2024\/04\/Senalizacion-WPP-La-Matriz-3-1-150x150.jpg 150w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n<p>El resultat d&#8217;aquest projecte \u00e9s una senyalitzaci\u00f3 absolutament innovadora i atractiva, on es van emprar materials poc habituals com \u00e9s el cas de la cer\u00e0mica, que es va fabricar totalment a mesura i de manera artesanal.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.signes.es\/wp-content\/uploads\/2024\/04\/Senalizacion-WPP-La-Matriz-2-1.jpg\" alt=\"\" class=\"wp-image-3180\" srcset=\"https:\/\/www.signes.es\/wp-content\/uploads\/2024\/04\/Senalizacion-WPP-La-Matriz-2-1.jpg 768w, https:\/\/www.signes.es\/wp-content\/uploads\/2024\/04\/Senalizacion-WPP-La-Matriz-2-1-300x300.jpg 300w, https:\/\/www.signes.es\/wp-content\/uploads\/2024\/04\/Senalizacion-WPP-La-Matriz-2-1-150x150.jpg 150w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La Matriu \u00e9s un campus creatiu situat en l&#8217;antiga i emblem\u00e0tica seu de Telef\u00f3nica del carrer R\u00edos Rosas de Madrid i \u00e9s el major campus europeu del grup publicitari WPP fins a la data. El campus actua com un hub creatiu per a la ciutat des del qual WPP vol transformar el sector de la&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-5863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar-ca","category-44","description-off"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.signes.es\/wp-content\/uploads\/2024\/02\/1-WPP-La-Matriz-B10-Rot-entrada-1-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/posts\/5863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/comments?post=5863"}],"version-history":[{"count":1,"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/posts\/5863\/revisions"}],"predecessor-version":[{"id":5864,"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/posts\/5863\/revisions\/5864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/media\/1512"}],"wp:attachment":[{"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/media?parent=5863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/categories?post=5863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/tags?post=5863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}