{"id":5861,"date":"2021-10-20T17:31:00","date_gmt":"2021-10-20T15:31:00","guid":{"rendered":"https:\/\/www.signes.es\/elements-clau-en-wayfinding\/"},"modified":"2024-05-02T11:30:07","modified_gmt":"2024-05-02T09:30:07","slug":"elements-clau-en-wayfinding","status":"publish","type":"post","link":"https:\/\/www.signes.es\/ca\/elements-clau-en-wayfinding\/","title":{"rendered":"Elements clau en Wayfinding"},"content":{"rendered":"\n<p>En un projecte de wayfinding tenim dos elements clau: les fletxes i els pictogrames. Tamb\u00e9 podem sumar la tipografia, el color i els materials com a components essencials d&#8217;una senyalitzaci\u00f3 efectiva.<\/p>\n\n<p>Si la senyalitzaci\u00f3 d&#8217;un lloc fos una recepta, el primer ingredient i un dels m\u00e9s importants serien les fletxes, ja que resolen la majoria de necessitats comunicatives.<\/p>\n\n<p>Les fletxes s\u00f3n considerades un s\u00edmbol de comunicaci\u00f3 universal i per als nostres projectes s\u00f3n un element clau, ens permeten reduir el soroll visual agrupant direccions i generar fluxos de personal efectius.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"675\" src=\"https:\/\/www.signes.es\/wp-content\/uploads\/2024\/04\/Elementos-Wayfinding-2-1-1024x675.jpg\" alt=\"\" class=\"wp-image-3194\" srcset=\"https:\/\/www.signes.es\/wp-content\/uploads\/2024\/04\/Elementos-Wayfinding-2-1-1024x675.jpg 1024w, https:\/\/www.signes.es\/wp-content\/uploads\/2024\/04\/Elementos-Wayfinding-2-1-300x198.jpg 300w, https:\/\/www.signes.es\/wp-content\/uploads\/2024\/04\/Elementos-Wayfinding-2-1-768x506.jpg 768w, https:\/\/www.signes.es\/wp-content\/uploads\/2024\/04\/Elementos-Wayfinding-2-1.jpg 1240w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Per al seu disseny sempre tenim en compte el contrast de colors perqu\u00e8 sigui clarament visible per a l&#8217;usuari. Aquest \u00fas dels colors i la pr\u00f2pia forma de la fletxa aconsegueix que puguem convertir-la en un element de br\u00e0nding m\u00e9s, convirti\u00e9ndo tots els elements de senyalitzaci\u00f3 en una extensi\u00f3 de la marca.<\/p>\n\n<p>Un dels errors m\u00e9s comuns en l&#8217;\u00fas de fletxes \u00e9s posar-les apuntant al text, o que el text s&#8217;interposi entre la fletxa i l&#8217;objectiu, aix\u00f2 pot crear confusi\u00f3 a l&#8217;usuari.<\/p>\n\n<p>A l&#8217;hora de fer m\u00e9s efectiu el missatge solem col\u00b7locar en un mateix bloc d&#8217;informaci\u00f3 les fletxes i en un altre diferent els textos, de manera que la informaci\u00f3 \u00e9s molt visual i el missatge que enviem t\u00e9 una lectura simple.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En un projecte de wayfinding tenim dos elements clau: les fletxes i els pictogrames. Tamb\u00e9 podem sumar la tipografia, el color i els materials com a components essencials d&#8217;una senyalitzaci\u00f3 efectiva. Si la senyalitzaci\u00f3 d&#8217;un lloc fos una recepta, el primer ingredient i un dels m\u00e9s importants serien les fletxes, ja que resolen la majoria&hellip;<\/p>\n","protected":false},"author":2,"featured_media":3189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-5861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar-ca","category-44","description-off"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.signes.es\/wp-content\/uploads\/2024\/04\/Elementos-Wayfinding-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/posts\/5861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/comments?post=5861"}],"version-history":[{"count":1,"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/posts\/5861\/revisions"}],"predecessor-version":[{"id":5862,"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/posts\/5861\/revisions\/5862"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/media\/3189"}],"wp:attachment":[{"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/media?parent=5861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/categories?post=5861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.signes.es\/ca\/wp-json\/wp\/v2\/tags?post=5861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}