Zielo Shopping Pozuelo

Corporate signage, Interior signage, Signage, Wayfinding Design
02 Apr. 2017, Madrid, Spain

First shopping center in Europe with LEED certification

The most important characteristic of this shopping mall located in Pozuelo de Alarcón (Madrid) is that it´s the first shopping mall to receive LEED certification, which makes it in the leading commercial center in regards to efficiency and sustainable design. Although it has been open for years – it was inaugurated in 2009 – it has an excellent image and holds sixty stores in its 25,000 m2 with the best brands in fashion, accessories, restaurants and gastronomy.

Its spectacular luminous facade with digital information boards individualizes the building. A spacious access to parking with three generous floors, facilitating access for clients, since most of them arrive to the mall in their own vehicles.

Signes was awarded the design bid for the signage of the center and its subsequent fabrication and mounting, of all the elements that aid the user to naturally navigate about the building.

Signes proposed huge steel cut letters placed at the main entrance in a semicircular shape portraying an extrusion raising from the ground at a 45º angle, transforming the main entrance into a spectacular architectural attraction. Concrete cast dice lined in stone with incrusted letters protect the entrance and highlight the main access point.

The interior signage unfolds throughout the hallways easily identifying the visitors´ destinations. A chromatic code was created for the parking lot with several photographs of the sky at different moments; a red sky at dawn, a bluish tone sky in broad daylight, and gray and cloudy for the last level, this design forms a color coding for each level of the parking lot and facilitates the users to get good bearings.

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