Puerto Venecia Shopping Center

Corporate signage, Interior signage, Parking signage, Wayfinding Design
03 Apr. 2017, Zaragoza, Spain

One of the biggest shopping centers in Europe

Puerto Venecia is ranked as an exclusive shopping resort. Located on the outskirts of Zaragoza, in the pine forests of Venecia, an area of recent expansion in the city. It is very well connected by the Z-30 and Z-40 roads, and at the moment it is the largest, most innovative and spectacular shopping centre in Spain and one of the largest in Europe.

The architecture project is by L35 Arquitectos, an international firm of recognised professionals, with offices in Barcelona, Madrid, Paris and Casablanca and with vast experience in retail.

Signes won the tender for the initial phase of the project "Needs study and signage design". This first phase was developed in 2011 with the supervision of the team of designers and interior designers Leonard Design of London.

As it was a particularly big project, our proposal focused on arranging the different existing areas: restoration, fashion, leisure and commercial park, providing each unit with a differentiated colour code.

The signage should cover all areas (Accesses, exterior, interior, parking and emergency). Once the study of flows and circulations was completed, 45 different types of signs were designed to solve all the signage and communication of the project.

In 2012 we had the trust of the client to carry out the "Manufacturing and assembly of the signalling". It worked as a basis for a large part of the elements, with 10 mm thick curved stainless steel sheets, simulating leaves embedded in the flooring, forming totems that emerge from the ground without anchors in sight. A structure made of corten steel was built at the main roundabout, playing with the same shapes as the totems.

Puerto Venecia was inaugurated in October 2012.

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