Logicor

Corporate signage, Signage
24 Oct. 2017, National Level, Spain

Logicor

Implementation at a national level. Spain

Logistics real estate giant in Spain

Logicor is the largest owner of logistics real estate in Spain, with more than 1.1 million square metres to its name. In 2016, in a plan to boost the brand’s image with the aim of increasing its 5-7% market share of logistics real estate in Spain, it sought to meet the challenge of identifying its main activities throughout the whole of Europe with the implementation of its new branding.

Signes was involved in the implementation study for both Portugal and Spain, taking charge of carrying out the installation of assets in Spain, including the management of licenses in all affected regional municipalities.

The implementation consisted of placing signage on the facades, on totem directories in the entrances to the logistic depots, the classification of loading bays, as well as graphic identifiers on billboards and hoardings. An analysis of the brand’s visibility was carried out, as well as its concordance with the various leaseholder brands. The manufacturing and assembly was completed in record time, less than 30 days for the whole of Spain.

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