Las Rozas Village Shopping Center

Corporate signage, Signage
08 Oct. 2018, Las Rozas, Spain

The chic Outlet

Las Rozas Village is one of the nine Villages of The Bicester Village Collection that exists in Europe. Its construction is from the beginning of the century, it was inaugurated in 2006 in Madrid.

An Outlet of luxury brands in an unbeatable location, placed outdoors, a quality villa with excellent service in a chic, fashionable and cozy atmosphere. Las Rozas Village has an important activity, organizing glamorous fashion events with exceptional prices in attractive promotional campaigns at incredible prices. Luxury at an affordable price became a novelty, a necessity and an immediate model of success. The Property built a villa with cosmopolitan flair that accommodates establishments of international brands.

The design of the wayfinding program was provided by Value Retail, made by its US design partner and it was the second center of this company in Spain, after La Roca Village in Barcelona.

The corporate identity of Las Rozas Village was very floral; giant rosettes, leaves of various designs, endless garlands, birds out of scale, all an amalgam of images mixed with a spectacular result, the brand was characterized by a very powerful typography designed specifically for the main signs. Signes manufactured the largest sign built to date in our company, 60 meters of metal structures cut by laser and illuminated with bulbs of circus appearance that identified the Center on its main façade, which took you to a remote, festive, almost film, very attractive and innovative, immediately becoming a design and execution success.

The signage was made simulating old pieces, anchors seen expressly, screws and metal arms intentionally exposed to remember the old way of building the banners of the shops, an old design with a very elegant and exclusive result.

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