Implementing a new brand.
Implementation at national level. Spain
The base design is fundamental; it requires having a very broad vision, given that the signage carrying the new corporate brand identity must be adapted to different environments, different dimensions, be they in modern or historical buildings, as well as meeting the regulatory requirements specific to each location. The branding process, mainly for the exterior, will draw upon flexible graphic and industrial solutions, for a signage range characterised by a clear, consistent corporate image.